DSM
Made in Malta
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AI AGENCY · MADE IN MALTA

All your AI work. One team, one timezone.

DSM handles AI automation, marketing, direct messaging, and web platforms for Maltese businesses. Four disciplines, one coordinated team, all based in Sliema.

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95%
WhatsApp open rate
DSM campaigns, Q1 2026
4–6×
Faster ad testing
vs. manual A/B, client average
−50%
Team workload
Up to, AI automation pilots
10 days
Project kick-off
Standard engagement
01 · WORK

Recent work

One win per discipline. Specific problems, specific outcomes.

AI Automation
Sliema clinic cuts 14 hours of phone work per week
A Sliema clinic was spending 14 hours a week confirming appointments by phone. DSM built an AI workflow that handles WhatsApp confirmations and reschedules automatically. The reception team got a full working day back every week.
"Our front desk stopped chasing phone calls and started actually helping patients in the building."
— Dr. Anna Borg, Clinical Director
Direct Messaging
WhatsApp list drives 2.8× campaign revenue in 10 weeks
A café chain in Birkirkara replaced their Mailchimp list of 3,400 emails (19% open) with a DSM WhatsApp list of 1,900 numbers (94% open). Revenue from direct campaigns rose 2.8× over 10 weeks.
"We stopped saving campaigns for Friday. Now we run one every Tuesday before opening."
— Marija Camilleri, Head of Marketing
AI Marketing
Winning ad variant found in 3 days, cost per member down 38%
A fitness brand needed to test 24 ad variants for a new membership push. DSM's AI-assisted creative testing found the winning variant in 3 days, compared to the 4 weeks their previous agency took. Cost per new member dropped 38%.
Web / CRM
Three systems into one — 9 hours saved per week
A Maltese tour operator had three disconnected systems for bookings, enquiries, and loyalty. DSM built a single custom CRM connecting all three. Staff save 9 hours per week on data entry, and repeat-booking rate rose 22% in the first quarter.
02 · WHAT WE DO

Four disciplines. One agency.

01 · DSM

AI Automation

Smart AI that runs the repeatable side of your business — workflows, customer conversations, sales follow-ups — while you focus on the rest.

01

AI workflow automation

Repeatable internal work, handled by AI — data entry, approvals, handoffs.

02

AI customer care

AI that answers common customer questions on WhatsApp, email, and web chat.

03

AI sales agent

AI that qualifies inbound leads, books meetings, and hands off to your team.

04

Business process automation

End-to-end workflow replacement for operations, finance, or HR processes.

05

Communication automation

Automated internal and external messaging for routine business events.

06

Workload reduction systems

Scoped AI deployments that measurably cut repetitive team work.

02 · DSM

AI Marketing & Growth

AI-powered marketing that helps you grow visibility, strengthen branding, and increase sales.

01

AI Social Media Growth

Content and scheduling driven by what actually performs for your audience.

02

AI Digital Marketing

Campaign strategy, targeting, and optimisation — built on live data, not guesswork.

03

AI Branding

Brand systems, voice guidelines, and visual identity built with AI-assisted research.

04

Social Media Management

End-to-end channel management so your brand stays active without your team doing it.

05

Ad Strategy

Paid campaigns on Meta, Google, and TikTok — tested fast, scaled when they work.

Campaign screenshots
coming soon

03 · DSM

Direct Marketing Automation

Automated messaging that reaches customers directly and drives sales through SMS and WhatsApp.

95%
WhatsApp open rate — vs. 20% for email
01

SMS Marketing

High-reach broadcast campaigns that hit phones directly, no algorithm in the way.

02

WhatsApp Marketing

Two-way WhatsApp campaigns with 95% open rates and real reply handling.

03

Promotional Campaigns

Time-limited offers, event drives, and flash sales — sent to the right list at the right time.

04

Customer Updates

Automated service messages — confirmations, reminders, follow-ups — without manual effort.

05

Automated Messaging

Rules-based message flows triggered by customer actions, time, or business events.

04 · DSM

Web, CRM & App Solutions

Digital platforms and business systems that tie your operations, customers, and online presence into one.

01

Web development

Fast, well-built websites — designed for the Maltese market, hosted and maintained by us.

02

CRM development

Custom CRMs built around how your business actually works, not a generic platform's idea of it.

03

App development

Mobile and web apps for internal tools, customer portals, and product delivery.

04

Landing pages

Conversion-focused pages for campaigns — built fast, tested against real traffic.

05

Lead capture systems

Forms, flows, and automations that turn site visitors into qualified pipeline.

06

Business website solutions

End-to-end website builds for established businesses that need more than a template.

03 · HOW IT CONNECTS

Why four disciplines, one team

The data from a WhatsApp campaign tells you which customers are worth re-targeting on Meta. The AI that writes your ads also tags your CRM contacts. The automation that routes incoming leads needs the same login and the same brand voice as the website that generates them.

Running these separately is how agencies have always worked. Running them together is why DSM exists. One team, one backlog, one invoice, one lead who knows the whole picture.

It's a better way to work for the clients who want their AI stack to behave as one system instead of four vendors.

04 · HOW WE WORK

No surprises, no account-manager buffer

Every engagement starts with a 45-minute scoping call. From that we write a one-page proposal — scope, timeline, fixed price. Typical projects run 4 to 12 weeks depending on the discipline. You work with a named lead from day one, the same person who pitched the work. No account-manager buffer, no offshore handoff. Month-to-month retainer after the first project if you want continuous support, ending any time with 30 days' notice.

05 · WHY MALTA

We're based in Malta, we know the networks, the regulators, and the buying habits. Every project ships from Sliema, which means support is on the same clock as you and the legal stack is EU-native from day one.

Questions, honestly answered.

If yours isn't here, email us — real replies, same day.

How can AI actually improve my sales?

Depends on where the gap is. If your lists aren't converting, direct messaging fixes the open-rate problem (WhatsApp hits 95% versus 20% for email). If your ad spend feels wasted, AI creative testing finds winners 4–6× faster than manual A/B. If your team is stuck on repetitive work, automation pulls it off their plate. Most clients start with one of these and add the others once the first is working.

What types of businesses benefit from DSM?

Maltese businesses with 500 to 50,000 contacts that depend on repeat custom or high-volume operations — retailers, restaurants, clinics, fitness studios, travel, e-commerce, professional services. We're a poor fit for single-purchase services (weddings, funerals, one-off construction) where repeat messaging doesn't pay back, and for businesses below 500 contacts where AI tools rarely beat manual work.

Do I need training to use what you build?

Your team needs about an hour for whichever tool we deploy — less if you've used a CRM or marketing platform before. We run the first two live cycles with you (campaigns, workflows, whatever the engagement is) before handing the keys over. Written documentation and a private Loom library for every client project come standard.

Can DSM work on custom builds, not just packaged services?

Yes. Most of what we do is custom — bespoke CRMs, specific automation workflows, tailored messaging templates, hybrid AI/human flows. The service list is a map of disciplines, not a menu of fixed products.

What happens after launch?

Same-day email reply during Maltese business hours. WhatsApp support for clients on retainer. A named lead who stays with the project past launch, not a handoff to a support team. We don't do weekend phone support — if that's a hard requirement, we're not the right fit.

READY WHEN YOU ARE

Let AI run the boring parts.

A short call, a demo of what's possible for your business, and you're talking to the person who'd run the project.

Book a call →